We know that communicating through different cultures can be difficult. There are many differences in the way that a culture uses social cues and other gestures to get their point across to others, making it hard for people from other backgrounds to understand. With the introduction of social media into society, we can see that there is a new culture being cultivated through the way that we communicate.
Social media is arguably one of the most innovative tools in modern day that helps mass communication and advertising. We can connect with anyone from around the world. The sky is honestly the limit with what you can do with social media. What we aren't realizing, though, is that this communication through social media is shaping a culture of its own. I don't really mean this in a literal way, but through social media, we can catch onto trends and things that are popular in cultures other than ours. Take for example, Kanye West coming out with his new Yeezy clothing and shoe line. As a white male born and raised in eastern Nebraska, my culture and background is far more different from Kanye's. Being on social media, I am able to see what Kanye is up to. I know when his new album and clothing line was dropped. Other people can express to me how much they love his new shoes. That culture is being communicated through social media to me, and I can't help but catch on and give into this culture.
I'm going to be completely honest, when I first saw a picture of Kanye's shoes (which at the time I didn't know they were Kanye's) I thought they were the ugliest things I've seen in a while. After a lot of time sifting through clothing and fashion accounts on Instagram, I can see this culture starting to change and shift toward these shoes. I learned that they were Kanye's brand, I saw multiple accounts just dedicated to communicating to the public how amazing these shoes are, and I began to see a change in culture even in my life. My every day culture and the culture that is created through social media I am a part of is very different. I don't have a pair of these shoes, I own no items of clothing from Yeezy Season 2, and I don't really plan on doing so any time soon. But on social media, I talk about it. I share the hype about these items in this culture. I give into so much of what is communicated to me on a daily basis, and that's all because of the culture that is being created.
Whether we want to believe it or not, social media is a culture all in itself. You are contributing to that culture by every share you make on Facebook, every like you give on Instagram, and every tweet you send out to all of your followers on Twitter. Social Media proves again and again that it is one of the most powerful and important tools today, and I can recognize that I give into it.