*What are the five canons of persuasion ("rhetorical canons")? Explain how each one shapes the development of a persuasive argument.
*What are the five virtues of style that Heinrichs identifies?
*What are the four elements of the communication process?
*What does it mean to say that rhetoric is contingent and strategic?
*What is kairos?
*What is the difference between an audience and a public?
*What are some ways a speaker might adapt a speech to an audience?
*What does the term "rhetorical situation" refer to?
*What are the three genres of address identified by Aristotle?
*What are the three dimensions of a rhetorical situation as identified by Lloyd Bitzer?
*Explain one of the presidential candidate's rhetorical successes or failures using concepts from this week. Has one of them been accused of being uninventive? Has one of them had a problem with delivery? Or misreading a situation? Saying something inappropriate? Misunderstanding the exigence?