|Richard Spencer - Founder of Alt-right|
The alt-right is a movement - founded by Richard Spencer - with far right ideologies and reject media’s conservatism as it is too “liberal” for their taste. Members are mainly white, millennial men according to USA Today, which may not surprise some of us who are very socially aware of the racial tensions in America. The group has been heavily associated with Donald Trump’s presidential campaign, especially in light of Trump appointing Stephen Bannon, head of Breitbart News (who said Breitbart is the platform for the alt-right), to be in his administration. This is not a formal group as there are various ideologies within the alt-right. The alt-right is also known as white nationalists and many, including myself, describe them - as often times they should - as white supremacists, although many members of the movement may not, in fact, call themselves supremacists. They are seen as Neo-Nazis due to their hatred towards Jews, homophobes, sexists, and racists, and are simply called bigots by numerous people.
A vast number of supporters are online and are often anonymous. The Koine (shared space where people come together to share ideas) for this group is primarily social media and other internet outlets. There are those who embrace the movement offline though. For example, a white man set two predominantly black churches on fire and planned to start an alt-right group at UW (Watch the news report here: http://www.channel3000.com/news/crime/uw-student-trying-to-start-alt-right-group-pled-guilty-to-arson-of-black-churches_/295674318).
This movement is growing in size, but is also growing in opposition from both liberals and conservatives alike, as is evident by a video of the alt right leader – Richard Spencer – being punched during an interview (Watch the video here: http://www.cnn.com/videos/politics/2017/01/21/richard-spencer-alt-right-punched-in-face-ekr-vstop-orig.cnn).
|Stephen Bannon - Head of Breitbart News|
Judging from their rhetoric, the alt-right has no need to coerce the audience when the audience is swayed so heavily by emotions and the leaders themselves. Members are willingly joining the cause for social change because the alt-right sees diversification of the world as an injustice. And as Castels said about social movements: They stem from perceived injustice in society. If participation truly is the key to Koine... the members are perfectly happy to participate in their commons to achieve their motives of "protection of the white identity" and white supremacy.
The Essentials of Rhetoric
Castels, "Networking Minds, Creating Meaning, Contesting Power"