SOCIAL MOVEMENT: ANIMAL RIGHTS
The movement of Animal rights has been around for many ages and has gone through loads of changes. Whether the issue of topic pertains to animal testing, factory farming or the human diet/lifestyle, animal rights have gone through a sequence of conversation in today’s society.
One organization that has made it their priority to stand up and provide information to people around the world is PETA. They have been criticized and under attack by the media since there founding in 1980. PETA’s purpose is to inform audience who are against animal experimentation and also to find supporter and donators for their organization.
PETA uses pathos for the persuasion power. One way they use this is to retrieve a sympathetic yet motivational feeling. PETA displays pleasant pictures of animals on there website, which creates an image for the audience of innocence and helplessness. They also use disturbing photos and videos to shock the audience of the cruelty of factory farming. They use emotion to the audience to a problem that must be stopped.
Another example PETA uses pathos is through disgust and fear. In the photo above PETA uses the diet-crazed culture of the US to convince you what kind of person you essentially will be if you don’t become a vegetarian. They use fear by suggesting that if you continue to eat meat you will become an obese person. They are suggesting that a vegetarian diet is the only way to a healthy and fit body.
Lastly, PETA uses visual appeal to get the attention of people. With there most recent Campaign on December 5th 2017, PETA launched there “anti-fur campaign” in hopes to educate the world of the violent and bloody industry that has no place for fashion. Jhené Aiko was named PETA’s Sexiest Vegetarian Celebrity of 2016. To gain the attention of many Americans, the “sexy” singer was the face of Billboards, posing nude for the anti-fur campaign, alongside the tagline “Drop the fur.”
PETA uses many rhetorical techniques to persuade and inform and argue against animal cruelty. They use pathos such as emotion by touching peoples feelings to a problem that must be stopped, fear and disgust to suggest that a vegetarian diet is the only healthy lifestyle and visual appeal to get the attention of people.