Everyone knows the
classic series "Peanuts" and legendary Charlie Brown and his best
pal, Snoopy. We've all grown up watching the Thanksgiving and Christmas
specials, getting to know the whole gang. We've all heard of the classic
Peanuts theme song with it's catchy rhythm that's impossible not to get stuck
in your head. The Peanuts series was an entertainment to all and started the
trend of comic strips into television series, like Teenage Mutant Ninja Turtles
and Garfield. Today, director, Steve Martino, is remixing the classic show into
a new movie, releasing November 6th 2015, called "The Peanuts Movie"
featuring the famous Charlie Brown and his friends.
The
directors of this film are different than that of the original comics and television series. In
fact, the directors of the new Peanuts Movie created Ice Age and Rio. This reveals that the movie will
be something new, modern and adapted into today's culture. The movie is based
off Charles M. Shultz's imagination but does not utilize any ideas from the
original series. Martino is remixing popular, known media into something new
that appeals to all ages which adapts a new idea of Charlie Brown.
The Peanuts Movie plot is about Charlie Brown and Snoopy’s adventures to
prove to everyone he’s important and a winner and to impress the new girl on
the block. Charlie Brown is displayed as a downer and clumsy kid in the
original series and this continues on into the movie. But the conflict portrays
a more realistic, modern, social message to the audience. The formation and
appearance of the characters is remixed to portray a more upstaged and modern look
that appeals to the viewers.
Just a single click onto the Peanuts Movie website and
you’ll see what I’m talking about. Everything is upstaged and remixed from the
original we all are familiar with. Viewers have the ability to see Peanuts in a
new fashion. You can “peanutize” yourself, print out movie posters, watch the
trailer, and play other Peanut games. The trailer is completely different than what you'd expect. Everything is more vivid and social culture oriented. The song "All I Do is Win" plays as Charlie Brown dances at what appear to be a giant dance party. Associating this modern song with Charlie Brown remixes the classic concept of Peanuts and Charlie Brown's overall character.
Today, advertising and promotion is a key
essential into ultimate success. Remixing is social evolution and is centered on
deriving a new and appealing concept to an audience. Peanuts is transforming
into a contemporary entertainment that will dwell in the box office. It appeals
to the audience by using an original classic with a new, attention grabbing concept.
The
Peanuts television series isn’t the only thing that is being remixed. The
classic Peanuts theme song by Vince Guaraldi is remixed into countless YouTube
videos. For example, take a look at this simple beat remix…
The
song is remixed in order to share creativity and to reshape a common experience
and emotion associated with Peanuts. Someone even remixed a classic record by
Missy Elliot into the Peanuts theme song and I have to say, it’s a great tune.
To sum up, everything is remixed and our culture strives on
other ideas for the basis of new ideas. Everyone relies on the same materials
to live and create work. Derivative work consists of copy, transform, and
combine. Borrowing and remixing ideas will always be essential in creation.
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