The Texas sharpshooter fallacy refers to the idea that
people refuse to focus on certain information while ignoring other information
all together. It got its name through the idea of a Texas man shooting a side
of a barn several times and then drawing a target wherever the most bullets
clustered.
An example of this fallacy using communication is if Bill
says something like, “I love Canada, but hate all Canadians” the Texas
sharpshooter fallacy could work in two ways. It could either focus on the positive
part of Bill loving Canada and using that to promote Bill by saying, “Bill says
he loves Canada, therefore he must love Canadians.” This shows the person
ignoring the second part of the statement and instead focusing on the first
part and then making a conclusion because of it. It could also work by the same
person saying, “Bill said he hates Canadians therefore he hates Canada.” In
this instance the person is ignoring the first part of the sentence. This
happens commonly in the real world in misquoting by various media quotes by taking
a person’s words out of context. Most commonly and most relevantly to current
events is the fallacy’s involvement in politics. The media might report that
Donald Trump said he will lower taxes or that Bernie Sanders will increase
taxes, when in reality Donald trump said that he will lower taxes on
corporations and the rich while Bernie sanders said he will raise taxes on the
rich and the large corporations. It is pretty obvious how this can be pretty
problematic because of the misleading information. Yes, Donald Trump said he
would lower taxes, but the givers of the information mislead the receivers by
not saying who the taxes will be lowered for. The same thing goes for the
Bernie Sanders example. He might have said that he will raise taxes, but it is
misleading because the givers once again misled the receivers by not also
releasing who was going to have higher taxes.
This fallacy can also come together with another fallacy;
the three men make a tiger fallacy, to make the problem even more chaotic. The
three men make a tiger essentially says that you may not believe one man, maybe
not even two, but you will probably believe three if they all say that a tiger
is in the market. In the same example as before, you might not believe one
person that Donald Trump will lower taxes (while still not having the other
half of the information), you may not even believe two, but if three people who
have received this misleading information tell you the same thing you will probably
start to agree. So when these two fallacies are stacked upon each other it can
cause chaos and even slander in the political races. In this example, not only did three people
believe the misleading information from the Texas Sharpshooter fallacy, but
they influenced the opinion of another person using the three men make a tiger
fallacy. This is a key insight into the problem that occurs during elections.
Several people hear misleading information then try to persuade another person
even though that person might have seen the incorrectness of the original
statement. It is pretty much using peer pressure to influence what people
believe, and in these instances the peer pressure is being used in order to
make people believe false information. This is especially used by the political
campaigns themselves. Campaign managers always try to turn their candidate’s responses
positively, sometimes by spinning the information into something completely
different than each other. It is quite
clear how these fallacies can cause problems in the media.
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