1.
“Your life is the sum of what you focus on…If you paid attention to other
things, your reality and your life would be very different” Winifred Gallagher,
Rapt: Attention and the Focused Life,
1-2.
2.
“Attentional
resources are not infinite.” (Ellis, Y., Daniels, W. and Jauregui, A. (2010).
The effect of multitasking on the grade performance of business students Research in Higher Education Journal)
3.
“To get our attention, an utterance made during the course of deliberation must
fend off competitors such as a person’s preoccupation with certain prior or
future events, the simultaneous actions or utterances of others, and even the
color of the wallpaper.”—Arthur Lupia, Can
Online Deliberation Improve Politics?
4.
“The accumulated research [on mass media] of the past several decades confirms
that the average audience member pays relatively little attention, retains only
a small fraction, and is not in the slightest bit overloaded by the flow of
information or the choices available among the media and the messages.” Russell
Neuman, The Future of the Mass Audience, 1992, p. 114.
5.
Digital media technology produces information abundance, which creates
challenges for focusing attention.
6. The internet
commands our attention like no other medium before.
7. “The Net seizes our attention only to
scatter it…the Net’s cacophony of stimuli short-circuits both conscious and
unconscious thought, preventing our minds from thinking either deeply or
creatively.” Nicholas Carr, The Shallows,
p. 121-2.
8. “While it is
probably possible to invent a new rhetoric of hypermedia that will use
hyperlinking not to distract the reader from the argument (as is often the case
today), but rather convince her of an argument’s validity, the sheer existence
and popularity of hyperlinking exemplifies the continuing decline of the field
of rhetoric.” Lev Manovich, The Language
of New Media, 2001, p. 71-2
9. The internet turns us into attention seekers.
10.
An “information (or knowledge) economy” has replaced the “industrial economy.”
11.
“Economics, in the classic definition, is the ‘study of how human beings
allocate scarce resources to produce
various commodities and how these commodities are distributed for consumption
among the people in a society.’ In an information economy, what’s the scarce
resource? Information, obviously. But information doesn’t seem in short supply.
Precisely the opposite. We’re drowning in it. There is too much information
around to make sense of it all…What then is the new scarcity that economics
seeks to describe? It can only be the human attention needed to make sense of
information.” (p. 6-7)
12. “Information always comes charged
with emotion of some kind, full of purpose. That is why we have acquired it.
The only way to make it useful is to filter it. Filtering thus becomes central.
And here is where style comes in. We keep striving for “pure information,” but
the more information we have, the more we need filters, and one of the most
powerful filters we have is the filter of style….The utopia of perfect
information brings with it the return of stylistic filtration, of, as it has
traditionally been called in Western culture, rhetoric.” Richard Lanham, Economics of Attention, 2006, p. 19.
13. “Rhetoric directs our
attention to one way of perception, thinking and feeling and not another.
Rhetoric shapes how we attend to phenomena
through the valences, emphases, and weightings involved in signification. To
say that attention is constitutive, then, is to recognize that how we perceive
the world, how we understand our identities and relationships, how we engage in
meaning making, and how we transform conventions all derive from attention
processes.” Damien Pfister, Networked
Media, Networked Rhetorics, p. 31
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