SOCIAL MOVEMENT: ANIMAL RIGHTS
The movement of Animal rights has been
around for many ages and has gone through loads of changes. Whether the issue
of topic pertains to animal testing, factory farming or the human diet/lifestyle,
animal rights have gone through a sequence of conversation in today’s society.
One organization that has made it their
priority to stand up and provide information to people around the world is
PETA. They have been criticized and under
attack by the media since there founding in 1980. PETA’s purpose is to inform
audience who are against animal experimentation and also to find supporter and
donators for their organization.
PETA uses pathos for the persuasion
power. One way they use this is to retrieve a sympathetic yet motivational
feeling. PETA displays pleasant pictures of animals on there website, which
creates an image for the audience of innocence and helplessness. They also use
disturbing photos and videos to shock the audience of the cruelty of factory
farming. They use emotion to the audience to a problem that must be stopped.
Another example PETA uses pathos is
through disgust and fear. In the photo above PETA uses the diet-crazed culture
of the US to convince you what kind of person you essentially will be if you
don’t become a vegetarian. They use fear by suggesting that if you continue to
eat meat you will become an obese person. They are suggesting that a vegetarian
diet is the only way to a healthy and fit body.
Lastly, PETA uses visual appeal to get
the attention of people. With there most recent Campaign on December 5th
2017, PETA launched there “anti-fur campaign” in hopes to educate the world of
the violent and bloody industry that has no place for fashion. Jhené Aiko was named
PETA’s Sexiest Vegetarian Celebrity of 2016. To gain the attention of many Americans, the “sexy” singer was the
face of Billboards, posing nude for the anti-fur campaign, alongside the
tagline “Drop the fur.”
PETA uses many rhetorical techniques to
persuade and inform and argue against animal cruelty. They use pathos such as emotion by touching peoples feelings to a problem that must be stopped, fear and disgust to suggest
that a vegetarian diet is the only healthy lifestyle and visual appeal to get the
attention of people.
Sources:
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