A large class concept grasped was
when we talked about Orality, Literacy, Visually, and Networking in terms of
communication. Our world has well advanced in the last few hundred years, and
these four ways of communication are a great example as to how.
Communication
began with Orality. Orality can be more defined as the quality of being spoken
to. Prior to text print, such as newspapers, news was orally communicated to
one another. This associates orality with a multi–author aspect, but can also
be associated with the singular form. In other words, more than one person
would go around spreading news, or just one person can be associated. Although
this form is much outdated due to mass media, it is still demonstrated daily.
Oral communication is still performed to this day in forms of speeches. The President
of the United States is a great example of this. While he embodies mainly the multi-author
aspect of Orality, he can also compose a speech on the spot. A famous example
of this is when President George W. Bush gave his famous speech at the World
Trade Center, just days after the September 11th terrorist attacks in
2001. You can watch him compose the short speech on the spot here. President
Bush utilized the singular aspect here, forming a short speech to help unify
those involved in search efforts. This speech later became one of the most
memorable moment in modern American history.
Literacy
is another effective form of communication. The most traditional definition
means the ability to read and write. Literacy can be paired up with another
common, Visuality. Visuality refers to the quality of being visible, while also
demonstrating learning types. I paired both of these up, because they both have
the singular author aspect in common. Back in the day, Literacy was required
for effective communication. By being able to read and skillfully write,
journalists were then able to push their ideas out more efficiently, producing
visual text such as newspapers. Literacy was required on both ends though,
because if the receiver picked up a newspaper and could not analyze a piece of
writing, he or she would not be able to comprehend it. This is a great example
of what Visuality truly means. For a better understanding, check out the image below.
These two commons have changed a little bit as the years passed, such as that they
are no longer fully single–author. One could potentially argue that in this
day, Literacy & Visuality could be both. For example a newspaper is not
published solely by one person. It takes journalists, editors, printing
machines and so on. Either way you categorize them, you end up with the same
output; effective communication.
Arguably
the largest form of communication to this day is networking. Networking
involves the use of the internet, and all different types of social mediums
working together to push a topic across. Networking could be referred to as the
new form of newspapers, except all digital. This networked form has had a
dramatic impact on today’s generation, because we have everything at our
fingertips. A great example of a popular networked communication form is
Facebook. Facebook has become the major source for everything from news, to
what my friends are up to, or something as simple as messenger. Although this
new, digital form of communication is a large benefit to us, it also has its
negatives. The largest down side is laziness. In my three previous commons, it
is able to be concluded that communication takes effort. With this electronic
format, the Orality is eliminated completely and vital skills are lost. Back in
the day, you would call your friends up and form plans. In this day of age, all
you have to do is create a post on Facebook and you’re set. You can access more
about the negative impact of networked communication here.
Overall,
this day in age relies on all four of these commons. Whether it is Orality,
Literacy, Visuality or networking, they all contribute to the same goal and in
the end get you to where you want to go. It is all based on personal preference
which route you take, although I am sure the younger generations would choose
networking while the older would choose Orality.
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