Nick Gilbert, Meghan McGuigan-Sporkin, Brandon Knoop
COMM 250 Commons Campaign Portfolio
UNLConnect
As students at the University of
Nebraska-Lincoln, we have noticed that many of our classmates do not talk to
one another before class and many people sit alone in the dining halls. In our
project, titled UNLConnect, we tried
to change this by using a variety of methods to encourage interaction between
students in an effort to improve the sense of community here on campus. In this
project portfolio, we will explain the rhetorical situation, analyze and
explain our intervention, and provide a reflection on how we could have
improved our campaign.
The rhetorical exigence
for our project was that we felt a lessened sense of community in UNL as we had
noticed that in each of our classes most people choose not interact with each
other and instead are on their phones all the time. Additionally there were a
lot of people who sit alone in the dining halls while eating, and we had
noticed that no one makes an effort to sit by them or invite them to join. Our
rhetorical audience was the student community of UNL because our goal was for
UNL to have a more united student population on campus. In our survey, many
people commented how most people on campus are good people but don’t socialize
with new people. We wanted to address that.
Some of the
constraints we considered for our project were that some people will be too
stuck in their ways to even attempt interacting with their peers and other
people will be too shy to consider talking to a complete stranger. Indeed on
our survey, many participants blamed a fear of rejection for not engaging with
their classmates. Other people, however, gave the reason that they simply had
no desire to interact with classmates. The opportunities for our project to
succeed were that a lot of people on our campus are open-minded and social and
would be up for the challenge of interacting with their peers especially if one
of the outcomes is that they would make new friends. Our goal for this project
was to make UNL a more unified campus and get the student body as a whole to
engage with one another more rather than relying on strictly their phones and
social media for their socialization.
In terms of invention, our project
required us to find the appropriate argument to convince our audience of
college students to improve the community through being more social before
class and in the dining halls. We decided that the best combination of pathos,
ethos, and logos for our situation entailed briefly describing how our project
benefits our audience which constituted appeals to logos and pathos, and then
telling them honestly why we are doing it and visibly participating in it
ourselves which constituted appeals to ethos. In terms of arrangement, when we
spoke to our classmates we first described what we were doing and what we wanted
them to do, then how it benefited them, and finally why we were doing this
project. In terms of memory, we had to know the details of our project and
present our campaign in a memorable way. There was always more information available
on our UNLConnect Facebook, Twitter, and Tumblr pages. Delivery and style were
integral to our success because if we were to be successful we needed people to
remember our project and then participate. Therefore we wanted to exhibit the
traits associated with good speakers including clear, loud, and dynamic voice
and maintaining eye contact. Our style had to be common so that we connected
with our audience, but professional so that our audience respected our campaign
and wanted to participate.
We created a Facebook page which we
all shared with our friends and groups. In total, it got 29 likes. However, our
posts on the Facebook page had an average of 80 viewers. So even if we didn’t
have that many likes on Facebook people still looked at our page. Our Twitter
account garnered 141 followers. Our tweets averaged about one favorite. As a
group shared this Twitter account with their friends who go to college here at
the University of Nebraska-Lincoln. Nick was in charge of the Twitter account,
Brandon was in charge of the Facebook page.
For our Commons Campaign Project we
integrated several different forms of social media cites into reaching out to
the community of UNL. Several forms of social media that we utilized included
having a Tumblr page as well as using the interactive survey website Survey
Monkey. Meghan was in charge of the Tumblr page.
We were able to elicit a very good
number of people who responded to our Survey Monkey survey; over 50 people
completed the full survey and 42 people added additional comments at the end of
the survey talking about their experiences with interacting with strangers at
college. We were able to promote our survey to get our peers to take it,
reaching out in several different ways. We used the mass email system on
Blackboard to send the survey to people from this class as well as our other
classes. We each made an announcement to each of our classes and the groups that
we are active in on campus. Also
everyone in the group was able to talk about the project with their friends and
acquaintances on campus. We utilized the social media cites that we set up for
our Commons Campaign in order to promote our survey to even more people. We
posted a link to the survey on the Twitter, Facebook and Tumblr pages.
Unlike the social media sites that
were made, the Tumbler page had the least amount of success with promoting our
Commons Campaign. Additionally unlike Facebook where you can see how many
people view the groups post, and twitter where you get retweeting
notifications-Tumblr proved to be harder to attract people to reblog the post’s
about the project. A partial explanation for this is because much more people
use Facebook/Twitter than do Tumblr. Tumblr users also don’t use their real names
and the site is less focused on real life social networks. Also most re-blogged
pictures or articles on Tumblr usually contain some sort of aspirational quality
that you would expect to see on Pinterest. Tumblr is not really conducive for
getting a large audience interested in a class project. The format of Tumblr is
more conducive to the aspirational blogging style that similar sites such as
Pinterest are based on.
Most of our project went relatively
well. Considering the difficulty in producing a viral campaign, we got a good
number of responses. We had many comments from our peers which said they really
liked our project and our goals. We spent quite a bit of time and effort on our
project. Additionally, our group worked well together, despite the difficulty
in finding times to meet.
As a group there is always something
that we could in improve on. As a group we thought we could have improved our
project’s success by putting up fliers, table tents, and posters around campus.
We also could have set up a display outside the Student Union and talk to
people passing by and distribute fliers. If we had more funds, we even could
have made t-shirts with our logo and goal and distributed them on campus. We also
should have planned more content to post on Facebook and Twitter. One last way
to improve our project would have been to use an actual, personal website
instead of Tumblr. That way we could customize it more and provide an online
space for people on campus to interact with one another.
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